Get your strategy in shape for 2027

Our hands-on conditioning workshops will help you drive bigger business impact, prove it with metrics, and tell a story that earns influence, budget, and buy-in for your customer marketing and advocacy programs.

Seats are limited and subject to approval by the Champion team.

Apply to join
Three people standing behind a table with a trophy, wearing black jackets with purple accents, smiling, with a purple background featuring black and white logos.

Locations

New York City New York City
New York City
$0.00

October 8, 2026

Equinox Hotel

33 Hudson Yards New York, NY 10001

San Francisco San Francisco
San Francisco
$0.00

Final date and location TBA

Think bigger. Measure impact. Tell Your Story.

Think bigger. Measure impact. Tell Your Story.

WhO CAN ATTEND?

The conditioning workshops are open to a small, curated group of Director+ customer marketing leaders from B2B companies.

This is a full day program, and attendees must be active participants in the workshop. The day will combine expert perspectives, practical exercises, peer discussion, and real-world application to each attendee’s own customer marketing program.

AGENDA

The full day workshop is broken down into three sessions, building knowledge and skills as the day progresses. Full day attendance is required.

Breakfast, snacks, happy hour and dinner are included.

SESSION 1: THINK LIKE A CRO

Move beyond tactical execution and think more strategically about your impact on business growth.

Hear from leading CROs on how they think about growth and how CMA programs support business goals. Attendees will map programs to the stages of the customer journey, leaving with a tangible record of impact.

SESSION 2: BRACE FOR IMPACT

Partner with RevOps to measure the right metrics and build improvement plans based on the data.

Going beyond what to measure, attendees will walk away with an understanding of how to use that data to inform improvement plans and tie to business outcomes.

SESSION 3: TELL YOUR STORY

Confidently communicate the impact of your program and yourself to the C-suite.

Attendees will leave the workshop with executive-ready story to use when advocating for increased investment, resources, or budget.

HAPPY HOUR + PRIVATE DINNER

Keep the conversations and connections going over good drinks and a delicious meal at a luxury restaurant in the heart of the city.

Apply to join

Why join?

Customer marketing and community teams are under more pressure than ever to prove business and revenue impact, but many still think success is measured by activities instead of revenue outcomes.

We'll challenge attendees to think differently about the role they can play in driving the business, then give them practical ways to make that shift immediately.

You’ll walk away with a clear framework for demonstrating customer marketing’s contribution to business growth, a practical metrics and improvement plan, and an executive-ready story to use when advocating for increased investment, resources, or budget.

FAQs

  • Our hands-on conditioning workshop is designed to help customer marketing leaders move from tactical program execution to strategic business impact.

    Sessions will focus on connecting customer marketing programs to company growth, identifying and measuring the metrics that matter to leadership, partnering effectively with RevOps, and communicating impact in an executive-ready way.

  • The workshop is open to a small group of Director+ customer marketing leaders from B2B companies. The day will combine expert perspectives, practical exercises, peer discussion, and real-world application to each attendee’s own customer marketing program.

  • There is no cost to attend the NYC conditioning workshop.

  • We are planning three hands-on sessions that build on each other. Please plan to join for the full day.

  • We will provide breakfast, lunch, snacks, happy hour and dinner, as well as all day beverage service.

    For the NYC workshop, we will enjoy dinner and drinks at The View, a Danny Meyers restaurant on the 37th floor of the Marriott Marquis.

  • We are planning more dates and cities for early 2027. Check back soon!

Apply to join
Two women smiling outdoors on a sunny day, with an umbrella, in a backyard setting with apartment building and trees in the background.
A group of eight friends sitting around a dining table at a restaurant, smiling at the camera. The table has various plates of food, drinks, and utensils, with a wooden wall decorated with mirrors and wine bottles in the background.
Three people sitting at a table with a document, glasses, and writing tools, in front of a mural featuring artistic faces. They are smiling and looking at the camera.
A woman and a man smiling and posing for a photo at a conference, standing close together. The woman is wearing a striped shirt with a red jacket, and the man is dressed in a light gray blazer and dark pants. Both have conference badges hanging around their necks.

APPLY TO JOIN

Seats are limited and subject to approval by the Champion team.